At a glance
Onward sends your team four kinds of returns email. None of them can be switched off individually: you control them by choosing which address each one goes to, or, for new return notifications, by leaving the address blank.
Sent when | Sent to | |
New return notification | A customer submits a return | BCC Email Address (only if set) |
Return requires your attention | Onward can't complete a step on a return and needs you to act | |
Gift return request | A gift recipient asks for help starting a return | |
Reconnect ShipSidekick | Onward loses its connection to your ShipSidekick account | Company Contact on Shop Profile |
Replies from customers are not an Onward notification, but they land in your inbox too: every return email a customer receives uses your Returns Contact Email as its reply-to address.
The emails
New return notification (optional)
When a customer submits a return, they get a confirmation email listing the items they're sending back and any exchange items. If BCC Email Address is set, that confirmation is blind-copied to it, so your team sees each new return request as it comes in. The customer can't see the BCC address.
It's sent once, on submission. Approving, receiving, or processing the return doesn't send another copy.
Returns created through Shopify POS don't send a confirmation email, so they don't send a BCC copy either.
Leave the field blank and no new return notifications are sent. New returns still appear in the Returns queue.
Return requires your attention
Subject line: Action Required: Issue with Return followed by the return ID. It's sent when Onward hits a problem on a return that it can't resolve without you. The email names the problem and lists the return ID, order number, customer name, and current status. The same message appears as an alert on the return's page, covered in Viewing & Managing an Individual Return.
Stage | Problems that send this email |
Return label |
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Resolution |
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Shopify sync |
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Other |
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If Onward retries a step and hits the same problem again, it doesn't send a duplicate email.
Gift return request
With Gift returns on, a gift recipient who can't start a return from the Return Portal can fill in a request form instead. Onward emails the form to your Returns Contact Email with the subject A gift return request needs your attention. It includes the purchaser details the recipient gave, a description of the item, any notes, and the recipient's name, email, phone, and location.
No return is created at this point. Replying to the email goes straight to the gift recipient, so you can follow up and start the return for them.
Reconnect ShipSidekick
If Onward loses access to your ShipSidekick account, it sends one Action required: reconnect ShipSidekick email to the Company Contact on Shop Profile, or to your account owner if that contact has no email. The email links to your Integrations page to reconnect. Until you reconnect, new returns can't get labels automatically and switch to manual shipping. These returns don't each send a "Return requires your attention" email; the reconnect email covers all of them. See Setting up ShipSidekick.
Who receives these emails
Three fields decide where these emails go:
Field | Where to find it | What goes there |
Settings > Returns > Setup, under Contact | New return notifications | |
Settings > Returns > Setup, under Contact | Return requires your attention, gift return requests, and customer replies | |
Company Contact email | Account > Shop Profile | Reconnect ShipSidekick (and reconnect emails for your other integrations) |
Settings > Returns > Setup > Contact
Account > Shop Profile > Contacts
Considerations
No on/off switches. The Notifications page under Settings > Shop Setup covers invoice, performance-report, and Slack alerts for other products. It has no Returns settings.
Problem emails and customer replies share an address. Both go to Returns Contact Email, and you can't send them to different places. If that address feeds a helpdesk, each "Return requires your attention" email arrives there as a ticket alongside customer messages.
Leaving Returns Contact Email blank sends these emails, and customer replies, to Onward's returns support address instead of your team. Set it before going live.
Volume. New return notifications arrive one per return. At high volume, an inbox filter on the BCC address keeps them manageable.
Gorgias. If you've connected Gorgias, each submitted return also opens a ticket there, separate from the BCC copy.
Emails to customers (confirmation, label, reminders, refund and store credit notices) are a separate set and are always sent. After Submitting a Return covers what customers see once they've submitted.
Related settings
BCC Email Address — turns on new return notifications
Returns Contact Email — receives problem emails, gift return requests, and customer replies
Gift returns — enables the gift return request form
Automatically approve returns — label problems surface at approval, so this decides whether they arrive without anyone opening the return






